You've got my attention, I do want to improve my online business! What will be covered in the course?
Understand the 5 steps to building a funnel on your website that draws the right people and converts better. The goal is to develop a strategy that creates boundaries for your creativity and focuses your expertise. This blueprint for your website's content will improve your authority and influence in your niche.
Let's break down the content:
Since the goal is for you to walk away with an actionable plan, each module will include a lecture and an assignment. Some people build the entire plan, then put it to use. While others do it module by module: implement then test, adjust then test... until its just right. Either way, you've got lifetime access to make sure you're blueprint matches your needs.
Module 1: Developing Your Target Market
- Why its essential to know all about your ideal customers. How to build your target market profiles and what relevant information to include.
Module 2: Getting the Attention of Your Ideal Customers
- Why attention is the first priority. How to get connected with your target market and create engagement. How to choose traffic sources that will bring you the right people to your website, your ideal customers.
Module 3: Blogging Strategy to Build Authority
- Why building authority is essential to your success online. Learn how to structure your website, schedule content and create guidelines for your writing. Each piece of content you produce following this will have purpose.
Module 4: Creating Lead Magnets that Add Value
- Why adding value is the best strategy to build a loyal and qualified list of subscribers. Learn the key factors need to be in your freebie. Where to position opt-in without being spammy, how to quickly create lead magnets and how to follow up.
Module 5: Offering Products & Services that Fit
- Learn how to align your products and/or services to build on your expertise. Why most people undervalue their skill set and what you can do to position yourself as an expert. Learn the formula to market your skills online.
Module 6: Action Plan
- Learn how to take all of this information and build out a manageable schedule for implementation. Understand the value-adding areas of your website that take priority and what your next steps are.
Chris is a driven marketing pro, entrepreneur and impact player. He is a founding partner of hybrid marketing agency that is focused in Real Estate, Sports & Entertainment. The agency creates integrated marketing packages catered to specific industries that have measurable results. Leading up to this is a journey of sales, marketing, and utilizing technology. Learning his sales chops while working retail for Nike, Chris thrives in high growth and performance environments. His experience is highlighted with stops in Sportswear, E-commerce, Tech, Food & Beverage and Real Estate Development. Seeking to understand businesses from the inside-out, Chris adds value for his clients by looking at how the entire business will be impacted by marketing, technology and operational initiatives. While business is his game of choice and he often is asked to speak on his experience, his wife, daughters and dog are his favourite topics of conversation.